Mighty Squirrel, Haynes Group, Inc., and Phase Zero Design Celebrate Another Mighty Moment

The secret is out, another Mighty Squirrel location is coming, this time in the heart of Boston!

“We are thrilled to announce that we are building a brewery and taproom in the Fenway Neighborhood of Boston at 1 David Ortiz Drive, steps from Fenway Park,” said Naveen Pawar, the Co-Founder of Mighty Squirrel.

“Being situated in the heart of the Fenway neighborhood, right next to Fenway Park, gives this brewery a unique and animated location,” Olivia Harris, Senior Interior Designer at Phase Zero Design said. “It allows visitors to immerse themselves in the vibrant energy of the area and creates a sense of connection to the local community and its sporting traditions.”

Haynes Group, Inc. recently broke ground on this project and will once again be managing construction with Phase Zero Design again taking the lead on design.

“Much like the Waltham location, the design of the latest taproom is focused on the beer enthusiast experience,” said Patrick Andrews, Senior Vice President of Hospitality at Haynes Group, Inc. “The design of this location allows patrons to enjoy craft beer while viewing the entire brewing process, front and center, from almost every vantage point of the brewery.”

The new brewery and taproom will have the ability to brew over 1,000 barrels of beer with a 10-barrel brewhouse, allowing them to get creative with small scale batches of new beer styles. Also unique from their original location, this 13,000 square foot multi-level facility will offer a full food program with the addition of a kitchen.

“The main difference between both locations is the construction of a second-level taproom area,” Andrews said. “The second-level taproom will include three bars, each with different design elements creating a unique experience for the community.”

“The brewery emphasizes its commitment to artisanal craft and the art of brewing. From the focus on design details to the brewing process itself, every aspect was crafted with care and attention to quality,” Harris said. “This dedication to craftsmanship sets the brewery apart from others and creates a distinct experience for visitors. Patrons get to be a part of this experience as they enjoy their beers while watching the brewery process unfold right in front of their eyes, with the functional brew deck at the heart of the space.”

This location offers a refreshed take on their original space while remaining true to their brand. “It was important for the design to connect to their flagship location in Waltham,” said Harris. “Phase Zero maintained that connection with a similar industrial feel, avoiding any frills or fancy elements. We tied in key finishes and pops of color used in Waltham such as their signature hickory wood and Cloud Candy Blue paint placed strategically throughout the dynamic linear space.”

Another Hometown Home Run: Samuel Adams is Named “The Official Beer of the Boston Red Sox”

The Partnership Marks a New Era for New England’s Independent Craft Brewer and the Rising Tide of American Craft Beer

(BOSTON --- 12 December 2017) Samuel Adams, New England’s leading independent craft brewer, has been named the “official beer of the Boston Red Sox.” Samuel Adams and the Red Sox have entered into a multi-year partnership, bringing together two beloved, Boston icons.

In 1984, Samuel Adams founder Jim Koch hit the streets of Boston, going door-to-door to introduce bartenders to his new full-flavored beer, Samuel Adams Boston Lager.  Sam Adams’ flagship beer, a leader of America’s craft beer revolution, was born in Boston.  Many of the first bars and restaurants that carried the local brewer’s beer were around the Fenway neighborhood, giving special meaning to the new partnership.

“I moved to Boston the year of the ‘Impossible Dream Season’.  Now visitors to this historic ballpark will enjoy the freshest Sam Adams beer, while watching an incredible team, playing under our sign over in right field.  It’s my personal impossible dream come true,” said Jim Koch, founder and brewer of Samuel Adams.  “We got our start right here in Boston, and for the past three decades we’ve worked our butts off to stay independent and brew great beer. As the official beer of the Red Sox, we get to celebrate our New England roots with millions of other fans as soon as the season kicks off.”

Visitors to Boston’s storied Fenway Park will start to see the multi-year partnership come to life as soon as January 2018. Details of the agreement include:

·         Two Sam Adams experiential bar areas: the right field roof deck will now be known as the “Sam Deck,” and a bar area located beneath the third base stands will be known as “Sammy’s On Third.”

·         In addition to crowd favorites like Boston Lager and Summer Ale, fans will be able to enjoy new brews launching in 2018 like the highly anticipated Sam ’76.

·         Visible signage throughout the ballpark including the iconic right field sign which last changed nine years ago.

·         As the official beer of the Boston Red Sox, Sam Adams will have opportunities to partner across New England and in Fort Myers at JetBlue Park.

Sam Adams is the first American craft brewer to enter into a partnership with a Major League Baseball franchise, for this length of time and at this level.  The move continues to highlight an important cultural shift as the popularity of American craft beer provides new opportunities for Independent craft brewers.

“Both the Red Sox and Sam Adams are rooted in Boston tradition and history, and Jim Koch and the entire team are as passionate about beer as we are about baseball,” said Red Sox President and CEO Sam Kennedy. “We are excited for this long-term partnership, and look forward to working collaboratively to represent Boston through our two brands.” 

This also marks the first professional team partnership, of this scale, for Samuel Adams.  The local craft brewer has also been the official beer of the Boston Marathon for several years, and over the years has had limited sponsorships or other arrangements with the Red Sox, The Patriots, the Celtics and the Bruins.  Since opening the Samuel Adams Boston Brewery, the brewer has donated beer and tour proceeds to support hundreds of local and regional charities, as part of its commitment as a New England neighbor.

For more information regarding the Samuel Adams and Boston Red Sox partnership, visit: www.SamuelAdams.com.

About Samuel Adams
Samuel Adams is a leading independent, American craft brewer that helped to launch the craft beer revolution.  The brewery began in 1984 when Founder and Brewer Jim Koch used a generations-old family recipe to brew beer in his kitchen. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life with hopes drinkers would appreciate the complex, full-flavor and started sampling the beer in Boston.  He named the flagship brew Samuel Adams Boston Lager in recognition of one of our nation’s founding fathers, a revolutionary man of independent and pioneering spirit.  Today, Samuel Adams is one of world's most awarded breweries and remains focused on crafting the highest quality beers through innovation and experimentation in the relentless pursuit of better.  Samuel Adams remains dedicated to elevating and growing the American craft beer industry overall, including providing education and support for entrepreneurs and fellow brewers through its philanthropic program, Brewing the American Dream, which helps others pursue their American Dream. 

For more information, please visit www.samueladams.com.